— PROJECT NAME

Rocket

— ROLE

UX Research

UX Designer

UI Designer

— DATE

15/10/2022

The Rocket – Crowdfunding Platform

Concept : A crowdfunding platform aligned with Sustainable Development Goals (SDGs), enabling anyone with impactful ideas to raise funds for projects that benefit society and the planet (e.g., health, education, innovation, equality, responsible consumption, climate action).

Target Users Creators – Validate business knowledge, level up via learning modules, earn coins, and unlock the ability to create fundraising campaigns. They can set funding goals, choose reward types, update backers, and track fundraising progress.

Backers – Discover projects via SDG-based feeds, support campaigns, share via affiliate links, earn commissions, and track both their investments and referral performance.

Market SizeThe global crowdfunding market is projected to grow at a CAGR of 16% (2021–2026), showing increasing demand for platforms that connect donors and beneficiaries through engaging, trust-building mechanisms.

Value Proposition

- For Business: Crowdfunding fosters engagement, collaboration, and co-creation, leading to stronger psychological ownership and market success.

- For Society: Supports innovation and sustainable projects that align with SDGs.

- For Country: Encourages responsible consumption, inclusive growth, and social impact.

- Success Factors Media richness (engaging content) Clear signaling (credibility & trust) Meaningful rewards & kindness Openness & receptivity (feedback is more valuable than entrepreneurial experience)

Key Insight : Crowdfunding is more than fundraising — it’s about community building, transparency, and co-creation