— PROJECT NAME

UP By SCB

— ROLE

UI/UX Designer

— PLATFORM

SCB EASY

Project Overview

The UP product suite — UP เงินยืม, UP เงินด่วน, and UP ทันใจ — is SCB TechX’s digital lending service offering instant, paperless personal loans. Designed for speed, transparency, and accessibility, these apps enable users to apply, get approval, and receive funds within minutes, all through SCB’s secure digital platform.

UP is a large scale projects which include around 15 ux (including UX research,UX designer,Visual designer and UX writer) designers people from SCB team, and co-ordinate with Outsource UI/UX designer (around 10 people)

This project need to work full -stage of UI/UX design and take around 2 years until launch.

What I Did

I as a UI/UX designer need to work since the beginning of the project starting from

- Conducted user research (in-field & 1:1 interviews) and joined concept testing.
- Facilitated workshops, built IA, wireframes, and user flows.
- Contributed to UI design and collaborated with the visual design team in agile squads.

which each step have a Business Unit and Designer Lead to review before deliver.

Understand release epic

First, we understand the problem. We begin by looking at the main goals of the project (“release epics”). Then, we map out how a user currently does a task (“draft task flow”) and their experience today (“draft As-is customer journey”). We can also do extra research by looking at existing information or similar products.

Next, we find a solution. We brainstorm with the product and business teams to create the ideal future experience for the user (“Ideate To-be customer journey”).

Then, we design it. We create a basic map of the user’s path through the product (“user flow”) and build simple layouts called “wireframes.” We might do a quick test with users to see if our ideas work.

Finally, we get it approved. We show our designs to the business team and other key people for their feedback and approval. Once everyone agrees, we finalize the design and get it ready for the development team to build.

Ideate To-be Customer Journey with PO/BU

Customer Journey Map. It’s a diagram that shows every step a user takes with a product or service. A key feature of this map is that for each step, we also include what our competitors' products look like.

What do we get from it? We get a clear picture of our entire user journey. By directly comparing our experience with our competitors, we can find our weak points, highlight our strengths, and discover opportunities to make our product more competitive and better than theirs.